Our Industry: A Heartfelt Thank You to the Motorcycle Community

I want to take a moment with this blog to thank the motorcycle industry—because let’s face it, it can be a bit of a challenge at times. It’s easy to focus on what hasn’t worked out, the frustrating moments, or the people who haven’t treated you right. When I start to feel that way, I’ve learned to change my perspective. Instead of focusing on those few negative experiences, I think about all the incredible people, companies, and communities that make this industry worth it.

At Jemma Wilson Events, I am fortunate to work with and learn from some incredibly talented, experienced, and kind individuals. This blog is an ode to them—a thank you for sharing your knowledge and supporting the work I do to help women riders and newcomers feel confident and empowered on their motorcycles.

Women in Moto: Empowering a New Generation

I’ve been around for a long time (I raced my first Enduro in 2003!) and have been running Jemma Wilson Events since 2016. In all these years, there’s been a lot I’ve learned, but I’m the first to admit that there’s still so much more to discover. One thing that’s been especially rewarding is seeing how the industry is evolving, particularly in the realm of women in moto.

Over the years, I’ve had the privilege to collaborate with some incredible women who are paving the way for others in the moto industry. It’s inspiring to see so many empowered women riders taking on new challenges and pushing the boundaries of what’s possible.

I was also given the opportunity to do some amazing things in 2022, including “work experience” with Transmoto, helping out at the Husky Trek, and leading rides for Maschine on their Great Divide Ride. I’ve learned so much from these experiences, and it’s all helped me continue to grow Jemma Wilson Events into a space where we focus on empowering women and making motorcycling a more inclusive and welcoming place.

Motorcycle Events & Community: Coming Together

A huge shoutout to the countless individuals and organizations who’ve helped me along the way. The Dust Hustle crew, for example, always has my back when it comes to answering marketing questions and offering advice. I’m also incredibly grateful to the MCRCV Club in Victoria, whose generosity and willingness to share their time and resources have allowed me to run successful motorcycle events in the area. And I can’t forget all the good humans who allow me to use their properties and lend a hand when I need it.

This is what makes the motorcycle world so special: the community. It takes a village to run a successful event, and I have the privilege of working with some of the best people in the business. Whether it’s helping organize MX events, offroad enduro, or dirtbike events, everyone I work with brings something valuable to the table, and that’s what makes these events so memorable and successful.

A Thank You to Everyone Who Makes a Difference

To everyone who’s helped me along the way—thank you. Whether you’ve shared advice, let me use your amazing property for an event, or just spread some good vibes, you’ve all played a role in helping me do what I do. Thanks for being part of the movement to make the motorcycling industry a more inclusive, welcoming, and empowering space for women riders and newcomers alike.

Together, we’re making this community stronger, and I’m so grateful to be part of it.

As I continue to grow Jemma Wilson Events, I’m committed to offering more opportunities for women in moto to learn, ride, and grow in a safe and supportive environment. Whether you’re interested in motorcycle training for women, joining one of our women’s motorcycle workshops, or simply attending a motorcycle event to connect with other riders, there’s a place for you here.

Thank you all for your generosity, your expertise, and your unwavering support. Here’s to the next chapter of empowering women riders and growing our community.